We might as well cut to the chase, because you all know it already; being creative matters in the world of marketing. And the world of consumer insight is no different.
I spent 4 years working for a WPP insight … Read More
2015 was a great year for our work in consumer insight.
We consolidated our relationship with Added Value further, producing ethnography videos for a multi-market project for Boots, which Deputy MD for UK Nina Rahmatallah referred to as “the most kick-ass … Read More
With several DIY website building tools available, this question is more relevant than ever. You have probably noticed at least one poorly laid out site, or been annoyed by constant spelling mistakes and bad English.
You have probably also viewed … Read More
In a world of dwindling attention spans… what was I on about again? Right, video marketing. How we receive information, and perhaps more importantly, how we absorb information is evolving. This is more than apparent when you see these facts.
We have always been great fans of the what Volkswagen accomplished in the Piano Staircase video, click here in case you haven't seen it . They went on to create other variations in the Fun Theory collections, such as the the worlds deepest bin , and so on. But that was nearly 4 years ago, and the campaigns still creep their way into meetings and clients wanting to do something similar. Below are a few ideas to get your creative juices going at your next meeting.
Outdoor advertising doesn’t have to be boring but needs a sprinkling of imagination and creativity. Sweden’s largest pharmacy chain wanted to market a new product line called Apolosophy, including hair care products. Swedish advertising agency Åkestam Holst and production house Stopp managed to create this genius campaign.
It doesn’t stop there for the swedes who would have thought about the RGB billboard. Thjnk and production house I Made This also got outdoor fans around the world clapping their hands.
Blackmagic Pocket Cinema Camera (BMPCC) – Raw review from Artbox on Vimeo.
This year Blackmagic Design announced the Pocket Cinema Camera. The smallest camera of its kind boasting a not so small tech spec. It features an elegant … Read More
It’s a rainy day and you comfortably sitting with you laptop browsing the net, listening to your favourite music. But here comes the question: are you actually listening to it? Frequency range of human hearing (a good pair of ears) … Read More