Having just recently read an article about digital addiction in 2013, I thought it only appropriate to look at all the ways that social media and technology has helped this world. It is true that the digital evolution makes it easier and easier to step away from reality. Everything is becoming mobile. From making contactless card payments to buying your groceries, everything is just at your fingertips. I agree that there are too many people these days (including myself) that have a hard time putting their mobile away and paying attention to their surroundings. It is all too easy to forget what is around you and get lost in the online world. Rather than just enjoy your amazing meal at a restaurant with good company, you start thinking about how long it will take you to take a picture and post it on Facebook. However, I also feel that it is all about finding a balance, something that each individual person must do.
Today is the last day of 2012, meaning it is time to reflect on everything that has happened in the year gone by. For Digital Snowball, 2012 has brought many changes. We have welcomed new team members, some at the beginning of the year and some more recent additions.
Goodbye Digital Snowball, Goodbye Hackney Wick, and Goodbye London. Today is my last day at Digital Snowball and I am truly sad to say goodbye to the work and people here. These past 7 weeks have been an incredible experience for me. Working in such a small tight knit agency has taught me more than I expected, and arguably more than my 3 other classes!!
Being part of the Millennial Generation, I have grown up surrounded by social media. However, over the years, I have seen social sites boom to a point, where now there are an unbelievable number of said sites. The key to running a successful social media campaign is the ability to be engaging and valuable on whatever platform you are using. Here is a quick overview of the main social platforms and how to best utilize them:
During my past 2 months in London, using an Alcatel brick of a phone, I have come to miss and appreciate my 3G network and a constantly usable iPhone more than expected. Thankfully, whenever I can connect to a wireless Internet it feels like home. Since being here however, my iPhone habits have changed and, I have become dependent on apps that I never opened in America.
The 5 apps I could not intern abroad without are as follows:
Apple and Google, when the companies first started no one would have expected them to be rivals. The companies run in different sectors, which should work together in unison, not compete. However, as the Internet and technology continue to evolve … Read More
Any business worth its salt would know that it has to put itself out there in order to get ahead of the competition. This is why most enterprises do everything they can to promote their products and offerings – in years past, going the traditional route with print media, and today, going the digital route with their own websites, blogs, social network pages, and promotional videos.
It’s perfectly true that a company can only benefit from exposure. With globalisation on the rise, it’s a must for a business to let potential clients know it exists. But with all the digital marketing trends coming up, nothing can come quite close to video production.
