Businesses and Social Media Marketing

Social media has changed the way the world communicates – friends, family and new potential customers are merely a click away.

Today, there are over 30 million Facebook users in the UK alone – that’s roughly half the population.  Imagine if you could tap into those millions of users.

Using social media for marketing purposes is cheap, and it allows you unprecedented access to your customers. It’s practical, efficient and engaging.

Unfortunately, the adoption rate is still low. Many small and medium businesses still fail to fully take advantage of the opportunities presented by social media.  In fact, half of the small and medium sized enterprises in the UK feel that they do not even have the need for a website, and only a third of all small businesses are actually on Facebook.

Considering how many opportunities are out there, you’ve got to ask yourself if your business can afford to avoid having a web presence. The opportunity costs could be enormous.

It’s not  that traditional marketing strategies will go extinct of course – there will always be a place for advertising and marketing.  But with more and more people on the Internet, it is inevitable that businesses will have to start reconsidering their approach.

The key to understanding social media is that it’s about genuine interaction.  As a business, you have to think about the people who make up your customer base, and find some way of genuinely interacting with them.

Have a look at this video that we found. We think it does a great job of illustrating the value of social media marketing.

Social media marketing is part of our digital marketing services. Click here to read more about digital marketing London.